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Privacy Policy

Privacy Policy

Updated on March 9, 2026

🔒 Important - Personal Data in Premium and Account

Account/Premium: email/login, full name, date of birth (18+), profile (technical / producer / academic / other), gender, optional profile photo, appUserID (RevenueCat), subscription status and purchase/restore events. We use this to authenticate, charge, prevent fraud, and unlock premium/offline features. Free: minimal technical data for ads/analytics only, subject to consent.

1. Introduction

Welcome to Simule Agro! This Privacy Policy describes how we collect, use, and protect your information when you use our mobile application. By using Simule Agro, you agree to the practices described in this policy.

2. Information We Collect

Free: anonymous use with minimal technical data. Premium/Account: we collect only what is necessary to authenticate, charge, and deliver features, transparently and securely.

2.1 Profile and Subscription

  • Email/login, full name, date of birth (18+), profile (technical / producer / academic / other), gender, and optional profile photo
  • Store identifier/appUserID and subscription status (RevenueCat)
  • Purchase/restore history and trial eligibility
  • Ads/analytics consents (UMP) and paywall flags

2.2 Usage Data

  • Information about how you use the application
  • Performance and functionality data
  • Technical device information

2.3 Network Data

  • Device IP address
  • Connectivity information
  • Network usage data for app functionality

2.4 Ads and Analytics

  • Ad identifiers (Google AdMob) and installation identifiers
  • Ad interaction and campaign data
  • Consent for personalized ads (UMP) and NPA preferences
  • Analytics and performance events (Firebase/Remote Config), without sensitive content entered by you
  • Errors and crashes (Crashlytics): stack trace, device model, OS version, and timestamp, without collecting content you enter

2.5 External APIs

  • Commodity quote data (CEPEA and Alpha Vantage)
  • Official EMBRAPA agricultural information, including Agrofit and RespondeAgro
  • Agribusiness news (RSS feeds)
  • Soil correction data (INCAPER methodology)
  • Data processed via Edge Functions (Supabase)

2.6 Storage (Supabase)

  • Signals of interest in features (optional and anonymous)
  • Quotes and commodities data (public)
  • Data cache for performance
  • System technical logs (without personal identification)
  • Performance and analytics data (anonymized)

2.7 Geolocation and Mapping

  • GPS coordinates for gleba mapping (local storage)
  • Polygon points drawn by user (local storage)
  • GPS track data for polygon creation (local storage)
  • KML files imported by user (local storage)
  • Gleba metadata (name, calculated area, creation date)
  • Location permissions (requested only when necessary)
  • Export data (XLSX/KML) generated locally

2.8 Synchronization and Remote Storage (Premium)

  • Glebas/talhões data, harvests, and statistics can be synchronized with Supabase, linked to your user_id
  • Versions and sync logs to resolve conflicts (LWW)
  • Local cache keys for offline operation

2.9 Upload of Logos and Files

  • Logos/images sent to compose reports (format/size validation)
  • Exported file metadata (XLSX/PDF/KML) generated locally
  • Contents remain under your control; sharing is optional and at your own risk

2.10 Signal of Interest in New Features

When you opt for "I'm interested" in a feature under construction, we register ONLY the signal of interest and the date/time of registration.

This record is stored in Supabase for product prioritization purposes and may generate an operational notification to the team by email (via Resend).

IMPORTANT: We DO NOT collect, store, or associate any device identification (Phone ID, IMEI, MAC address, etc.) or personal data with signals of interest. The record is completely anonymous.

This action is totally optional and you can request removal of this record at any time via contact email.

2.11 Google Calendar Integration Data

  • Google account ID and email (to display connection status)
  • Calendar event IDs created by the app (for synchronization control)
  • OAuth access tokens (stored securely and encrypted locally)
  • We do not access/read pre-existing personal events; we limit ourselves to creating/editing Simule Agro events

3. How We Use Your Information

We use the collected information to:

  • Provide and maintain app operation
  • Personalize your usage experience
  • Display relevant ads via Google AdMob
  • Analyze app usage for improvements
  • Detect and resolve technical problems
  • Comply with legal obligations

4. Information Sharing

We do not sell, rent, or share your personal information with third parties, except in the following situations:

  • With service providers who help us operate the app (like Google AdMob for ads)
  • When required by law or legal process
  • To protect our rights, property, or safety
  • With your explicit consent

5. Third-Party Services and External APIs

Simule Agro uses the following third-party services for specific features:

5.1 Google AdMob

  • Personalized and non-personalized ad display
  • Ad interaction data collection
  • Use of User Messaging Platform (UMP) for consent
  • Data sharing with advertising partners

5.2 Supabase (Backend)

  • Edge Functions for external API processing
  • Public data storage (quotes, commodities)
  • Signals of interest processing (optional and anonymous)
  • Data cache for performance

5.3 Agricultural Data APIs

  • CEPEA (ESALQ/USP) - National quotes
  • Alpha Vantage - International commodity prices
  • EMBRAPA Agrofit - Registered agricultural pesticides
  • EMBRAPA RespondeAgro - Technical content from the 500 questions 500 answers collection
  • RSS Feeds - Agribusiness news

5.5 Google Calendar Integration (Google Calendar API)

  • Use of information received from Google APIs by Simule Agro adheres to Google API Services User Data Policy, including Limited Use requirements.
  • The app uses the API to create, edit, and delete events exclusively related to agricultural activities registered by you.
  • We do not share your Google Calendar data with AI tools or unauthorized third parties.

5.4 Firebase Crashlytics

  • Collection of technical failure information (stack trace, model/OS, event time)
  • Used for stability and security; does not collect content you enter
  • Legal basis: legitimate interest in keeping service secure and functional

6. International Transfers and Safeguards

Simule Agro uses Supabase services. Data is stored primarily on servers in South America. By using the app, you agree to processing and storage in these jurisdictions.

Supabase has a DPA (Data Processing Addendum) and uses SCCs (Standard Contractual Clauses) to ensure security in international transfers, in compliance with data protection laws.

7. Geolocation and Gleba Mapping

Simule Agro offers gleba mapping features that may use geolocation data:

7.1 Use of Geolocation

  • Access to GPS location only when user activates mapping feature
  • Collection of coordinates for gleba polygon creation
  • Track tracking for automatic area delimitation
  • Positioning validation for map accuracy

7.2 Mapping Data Storage

  • ALL mapping data is stored LOCALLY on the device
  • GPS coordinates are not transmitted to external servers
  • Polygons and metadata remain exclusively on user device
  • Export files (XLSX/KML) are generated locally

7.3 User Control

  • Location permissions are requested only when necessary
  • User can disable GPS at any time
  • Mapping data can be deleted by user
  • Mapping feature is completely optional

8. Cache and Local Storage

Simule Agro uses local cache to improve performance and user experience:

The app DOES NOT use cookies or tracking technologies. All storage is local and temporary, automatically cleared as needed.

  • API data cache to reduce requests
  • Temporary storage of news and quotes
  • App configuration preferences
  • Session data for offline functionality

9. Synchronization and Remote Storage (Premium)

Glebas/talhões data and statistics can be synchronized on Supabase (RLS by user_id).

You can export or delete; when deleting account, we remove synchronized data.

Depends on connection; perform periodic exports as backup.

10. Upload of Logos and Report Generation

Logos/images are validated (format/size) and used only in PDF/XLSX reports you generate.

You declare you have rights over the material. Simule Agro is not responsible for misuse of third-party trademarks.

Reports are generated locally; sharing is optional and at your own risk.

11. Data Security

We implement appropriate security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

We use encryption for sensitive data, secure authentication, and access monitoring. Our service providers (Supabase, Google) also implement robust security measures.

12. Data Retention

We collect only data necessary to operate Premium plan, synchronization, and app personalization. We keep this information strictly for the time necessary to fulfill described purposes or until you request deletion.

  • User profile (name, date of birth, role, and photo): stored while account is active or until deletion requested in app;
  • Entitlements and subscription history: kept for period required by stores (up to 5 years) for fiscal/auditable purposes;
  • Synchronized data (glebas, talhões, logos, and versions): removed immediately when account is closed;
  • Technical logs and audit events: 30 days for failure diagnosis and security;
  • Privacy choices for analytics and ads: stored locally on the device and updated again only when you allow.

13. Your Privacy Rights

You can exercise privacy rights available under applicable law directly through the app or by contacting our DPO. Among them:

  • Request deletion of account and all associated data;
  • Change registration data (name, profile, gender, etc.);
  • Know exactly what data is collected and for what purpose;
  • Confirm existence of processing and access your data in Profile > My Profile;
  • Manage consents for analytics and ads in Profile > Account and security;
  • Request portability by exporting your glebas/talhões via export feature.

14. Legal Basis and Processing Purpose

We process personal data with different legal grounds, always aligned with Simule Agro purposes:

  • Contract execution: profile data, glebas/talhões synchronization, entitlements, and Premium plan support;
  • Consent: analytics, ad personalization, and storage of your avatar/subscriptions;
  • Legal/regulatory obligation: records necessary for the store (Google Play and/or App Store) and fiscal obligations;
  • Legitimate interest: stability monitoring and abuse prevention, always with data minimization.

15. Consent and Controls

You can manage analytics preferences in app settings. Ad-related choices are managed through Google UMP flows shown in the app when required, in addition to local app settings where applicable. Withdrawing consent does not affect data necessary for contract execution (subscription, security, fraud prevention).

To access, correct, or delete data, use app options or contact DPO.

16. Minimum Age

The app is intended for people 18 years or older. We do not knowingly collect data from minors. If we identify improper collection, we will remove data and close account.

17. Changes to this Policy

We may update this Privacy Policy periodically. We will notify you of any significant changes through the app or other appropriate means. We recommend reviewing this policy regularly.

Substantial changes will be communicated at least 15 days in advance, allowing you to review and, if necessary, withdraw your consent.

18. Data Protection Officer (DPO)

For questions related to personal data processing and rights exercise, contact our Data Protection Officer:

Email: suporte@simuleagro.com.br

Subject: "Data Protection - Simule Agro"

19. Law Application

This policy must be interpreted together with the privacy laws applicable to the user and to Simule Agro's operations, including LGPD in Brazil and applicable U.S. state privacy laws when relevant. To the extent permitted by law, contractual disputes not subject to a mandatory local forum will be resolved in the competent courts of Brazil, with elected forum in the city of Alegre, state of Espirito Santo, Brazil, ZIP Code 29.500-000.

20. AgroMind — AI Assistant

When using AgroMind, the following data is collected and processed:

  • Prompts (messages) you send in the chat;
  • Conversation history, including AI-generated responses;
  • Usage metadata: timestamps, request identifier, quota used, alerts, and block status;
  • Technical request data: language, region, app version when applicable;
  • Tokens consumed, AI model used, estimated cost, and audit logs;
  • Tool results and context data necessary to generate responses.

Processing purposes

  • Provide AgroMind functionality and generate contextualized responses;
  • Prevent abuse, fraud, and misuse of the service;
  • Enforce monthly quota (250 messages per cycle) and rate limit (30 messages per hour);
  • Monitor operational cost, quality, and security of responses;
  • Comply with applicable legal and regulatory obligations.

Operators and third parties involved

  • Google (Gemini API and GCP infrastructure) — natural language processing and hosting;
  • Supabase — conversation history and usage data storage;
  • RevenueCat — subscription management and billing cycle;
  • Search and grounding providers when the AI triggers external searches;
  • Official agricultural data integrations available in the user's region, when triggered by the AI, with sharing limited to the minimum data necessary to process the requested query.

International data transfer

Messages sent to AgroMind are processed by the Google Gemini API and may trigger official agricultural data integrations available in the user's region. In such cases, Simule Agro shares only the minimum data necessary to execute the requested query. Processing may occur on servers located outside the user's country, subject to applicable legal transfer mechanisms and the privacy policies of the providers involved.

AgroMind history retention

Conversation history is maintained while the account is active. You can delete individual conversations at any time through the chat. When you close your account, all AgroMind conversation history and usage data are removed.

Audit logs and usage events are retained for 90 days for diagnostic, security, and cost analysis purposes.

Legal bases and privacy grounds

  • Contract execution: conversation data, context, and tools triggered to provide the contracted service;
  • Legitimate interest: quality, cost, and security monitoring with data minimization;
  • Legal obligation: records required by applicable legislation.

Data subject rights in Brazil

All LGPD rights (access, correction, deletion, portability, information about sharing) also apply to AgroMind chat data. Exercise them through the app or via the DPO (suporte@simuleagro.com.br).

Privacy rights in the USA

For users located in the United States, we respect applicable rights under state privacy laws (including but not limited to CCPA/CPRA in California). You may request access, deletion, or correction of your personal data. We do not sell personal data to third parties.

⚠️ Important

This policy applies only to Simule Agro application. We are not responsible for privacy practices of third-party sites or apps that may be linked to our service.

📧 Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us:

Email: suporte@simuleagro.com.br

Service hours: Monday to Friday, 9am to 6pm (UTC−03:00)

Updated on March 9, 2026